Getting to #1 on GoogleWhat words would you enter into Google to find your business? When you enter those words into Google, does your business link display? The Different Areas of a Google PageYour link could show up in one or more of several Google areas. The more places your link shows up the better!. Your results can show up in the "Local Business" area. Your website has to be properly optimized for "natural local" search. Your results can show up in the "natural" search results area. Your website has to be properly optimized for "natural" search. Your results can show up in the "sponsored" search results area. This requires a Pay Per Click (PPC) campaign.
The Google page layout Click this image to see a "live" example: Click for large size example. Paid and Natural RankingsThe sponsored pay per click results are paid advertising. The local business and natural results links require a search engine optimization campaign. Paid advertising is also called Pay Per Click (PPC). You don't pay for the ad unless someone clicks it. Natural rankings are the results that display in the main body of the Google results. They're the links Google thinks are most relevant to the keywords entered. Customer Enters Your Keywords Into Google
"Local" (in your area) results -- if any -- show up first.
Your pay per click ad will show up under Pros and Cons of your Google Pay Per Click Advertising campaign |
|||
| Google Preparation Keyword selection: Discover the phrases searchers use to find your website Prioritize keywords: Prioritize keywords/phrases by KEI (Keyword Effectiveness Index) Keyword report: Find out exactly which phrases will work for your site Title tag: Populate each page's title tag with keywords Link anchor text: Populate anchor (link) text with keywords Meta description tag: Populate meta description tag with KEI-rich description Meta Keyword tag: Populate meta keyword tag with highest priority keywords H1, H2, H3: Re-write content to effectively use headline tags. Keyword Font Styles: Italicize and bold key phrases General search engine submissions: Website submitted to major and second tier search engines General directory submissions: Website submitted to major and second tier directories Submission report: When and where your website is submitted Site Map: Create and submit Yahoo-Google site XML site map Keyword links to internal site pages: Internally link pages within website Valid internal links: Detect and fix broken internal links Cleanliness: Convert website to XHTML. Sometimes requires an extra fee for entrenched old-style HTML. File Size: Reduce unoptimized image sizes Image text: Assign keywords to image file names and "alt" tags CSS: Move CSS to external files JavaScript: Move JavaScript to external files Frames: Re-write framed pages without frames Remove hidden text: Detect and remove hidden text Anti-Cloaking: Detect and remove cloaking Quality links: Ensure website's outgoing links work and point to context-relevant sites Title and description: Optimize outgoing links with KEI-rich phrases Limit links per page: Keep outgoing links in-context with one another |
Off-Site Google Marketing for Higher Search Engine Rankings
| Google Marketing Website articles: Write, edit and publish two website articles per month Article directories: Write, edit and publish two article directory articles per month Niche publication articles: Identify your industry's niche publications. Write, edit and promote one article per month to these publications. Includes telephone calls and emails with editors to get your article published Press releases: Write, edit and submit one press release per month. Press releases are submitted to thousands of journalists and directly to niche publication editors. Includes telephone calls and emails with editors to get your news published Social bookmarking: Bookmark website articles, article directory articles, niche publication articles and press releases to digg and del.icio.us Forum signatures: Post to forums offering expert content with "signature" link back to website Blogs: Create and post to website blog with expert content Sponsor appropriate websites: Donate to high-ranking, industry-appropriate non-profit sites in exchange for a link Three-way link exchanges: Identify and exchange links with sites that point to your website in exchange for a link to a second website of theirs Buy traffic: Setup and manage pay per click campaigns Buy links/banners: Setup and manage advertising purchases |
To outsource your Google rankings to Bogart Computing, contact me today.
Bookmark this article!
