| Base Price: $1400 |
| Web Ranking
Phase I Pricing |
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| Web Ranking Phase I: Mechanical SEO
(Search Engine Optimization) is the preparation stage of a Web Ranking Campaign. Keywords are chosen and
strategically placed throughout the site. Slow pages are sped up.
Pre-existing "black hat" SEO techniques are identified and removed.
The site is then submitted to the major search engines. |
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| Keyword selection note: Keyword and
Phrase Research finds the words customers enter into search engines to find
your product. Keyword research quickly produces thousands of combinations of
words. Sites cannot be optimized for that many phrases. Matters get more
complicated when prefixing every phrase with a regional designation (i.e.,
Joomla Programmer and New Hampshire Joomla Programmer). We use several tools
to find the most-requested and most-promising keyword phrases. We sort the
list from best to worst and then optimize the site for the best. Most
business require a minimum of a five separate keyword sets. For instance a
web programmer might optimize for "Content Management Systems,"
"Shopping Carts," "PHP Programming," "Search Engine Optimization"
and "Web Hosting." Each of these concepts might yield 50-500
variations. |
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| The Web Ranking Phase I Package includes one keyword-phrase
variation research and implementation. Customers purchase one Package for
each keyword-phrase optimization. |
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| Feature |
Description |
| Website Pages |
Phase I base price assumes approximately 5 stand-alone pages OR
a centrally-controlled Content Management or Shopping Cart system. Add-on features often require separate SEO treatment and
are not included in the base package. |
| |
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| Keyword and Phrase Research |
| Keyword selection |
Discover the phrases searchers use to find your website |
| Prioritize keywords |
Prioritize keywords/phrases by KEI (Keyword Effectiveness Index) |
| Keyword report |
Find out exactly which phrases will work for your site |
| Keyword Placement |
| Title tag |
Populate each page's title tag with keywords |
| Link anchor text |
Populate anchor (link) text with keywords |
| Meta description tag |
Populate meta description tag with KEI-rich description |
| Meta Keyword tag |
Populate meta keyword tag with highest priority keywords |
| H1, H2, H3 |
Re-write content to effectively use headline tags. |
| Keyword Font Styles |
Italicize and bold key phrases |
| Submission Service |
| General search engine submissions |
Website submitted to major and second tier search engines |
| General directory submissions |
Website submitted to major and second tier directories |
| Internal Links |
| Site Map |
Create and submit Yahoo-Google site XML sitemap |
| Keyword links to internal site pages |
Internally link pages within website |
| Valid internal links |
Detect and fix broken internal links |
| On Page Factors |
| Cleanliness |
Convert website to XHTML * |
| File Size |
Reduce unoptimized image sizes |
| Image text |
Assign keywords to image filenames and "alt" tags |
| CSS |
Move CSS to external files |
| JavaScript |
Move JavaScript to external files |
| Frames |
Re-write framed pages without frames |
| Hidden text |
Detect and remove hidden text |
| Cloaking |
Detect and remove cloaking |
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* Sometimes requires an extra fee for entrenched old-style HTML |
| Outgoing Links |
| Quality links |
Ensure website's outgoing links work and point to
context-relevant sites |
| Title and description |
Optimize outgoing links with KEI-rich phrases |
| Limit links per page |
Keep outgoing links in-context with one another |
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Google Ranking 
