Search Engine Marketing

The Key To Search Engine Ranking

There are two keys to high search engine rankings:
1. Web Site Preparation: A well-crafted, cleanly-coded web site
2. Web Site Marketing: Incoming links from high-ranking web sites

Web Site Preparation

Google rewards web sites with clear, understandable navigation. Search engines dislike sloppy coding in the web site's HTML, JavaScript and CSS. To be ranked well the web site's pages must have key phrases in the headlines, links and title tags.

The cleaned site is submitted to the major search engines: Google, Yahoo, MSN, AOL and Ask.

Web Site Marketing

Nothing succeeds like success. To achieve high search engine ranking successful sites must link to your web site.

Web site marketing is a public relations campaign designed to foster these incoming links. Inbound links come from press releases, articles, blogging, forums, news articles and social marketing.