Getting to #1 on Google
What words would you enter into Google to find your business?
When you enter those words into Google, does your business link display?
The Different Areas of a Google Page
Your link could show up in one or more of several Google areas. The more places your link shows up the better!.
Your results can show up in the "Local Business" area. Your website has to be properly optimized for "natural local" search.
Your results can show up in the "natural" search results area. Your website has to be properly optimized for "natural" search.
Your results can show up in the "sponsored" search results area. This requires a Pay Per Click (PPC) campaign.
The Google page layout
Click this image to see a "live" example:
Click for large size example.
Paid and Natural Rankings
The sponsored pay per click results are paid advertising. The local business and natural results links require a search engine optimization campaign.
Paid advertising is also called Pay Per Click (PPC). You don't pay for the ad unless someone clicks it.
Natural rankings are the results that display in the main body of the Google results. They're the links Google thinks are most relevant to the keywords entered.
Customer Enters Your Keywords Into Google
"Local" (in your area) results -- if any -- show up first.
sponsored links first instead.
Your pay per click ad will show up under
Sponsored Listings -- possibly above the
natural results or on the right side of the page.
Pros and Cons of your Google Pay Per Click Advertising campaign
Pay Per Click provides instant results. You give your money to Google. In return, Google displays your ad. There's no lag between starting the PPC campaign and seeing results.
There are two issues you might have with Pay Per Click. PPC costs money. Very competitive keywords cost lots of money. And, PPC results are fleeting. Once you stop paying, Google stops showing your advertisement.
Pros and Cons of Your Google Natural Search Google Ranking Campaign
Natural search results are long-lived. Once your pages are ranked the maintenance is relatively small to stay ranked.
People trust natural search results more than they trust advertisements. In fact many people believe that natural search results are endorsed by Google.
As far as Google is concerned, natural results are "free." But they're not free to you: You have to do a lot of things right to show up in the top natural results. If you can do these on your own, the cost is your labor. Otherwise, the cost is in hiring someone to execute on a natural search campaign for you.
How to Get Higher Natural Search Rankings
There are two steps to Google ranking: on-site preparation, and off-site marketing.
ALERT! Number #1 on Google?
What about services that offer a #1 placement in 24 hours? You can get to #1 in 24 hours, but it will be a sponsored pay per click advertisement. It will not be a natural position in the search engine results.
On-Site Preparation for Higher Google Rankings
These are some of the many tasks you need to perform on your website in preparation for Google Google rankings.
Google Preparation
Keyword selection: Discover the phrases searchers use to find your website
Prioritize keywords: Prioritize keywords/phrases by KEI (Keyword Effectiveness Index)
Keyword report: Find out exactly which phrases will work for your site
Title tag: Populate each page's title tag with keywords
Link anchor text: Populate anchor (link) text with keywords
Meta description tag: Populate meta description tag with KEI-rich description
Meta Keyword tag: Populate meta keyword tag with highest priority keywords
H1, H2, H3: Re-write content to effectively use headline tags.
Keyword Font Styles: Italicize and bold key phrases
General search engine submissions: Website submitted to major and second tier search engines
General directory submissions: Website submitted to major and second tier directories
Submission report: When and where your website is submitted
Site Map: Create and submit Yahoo-Google site XML site map
Keyword links to internal site pages: Internally link pages within website
Valid internal links: Detect and fix broken internal links
Cleanliness: Convert website to XHTML. Sometimes requires an extra fee for entrenched old-style HTML.
File Size: Reduce unoptimized image sizes
Image text: Assign keywords to image file names and "alt" tags
CSS: Move CSS to external files
JavaScript: Move JavaScript to external files
Frames: Re-write framed pages without frames
Remove hidden text: Detect and remove hidden text
Anti-Cloaking: Detect and remove cloaking
Quality links: Ensure website's outgoing links work and point to context-relevant sites
Title and description: Optimize outgoing links with KEI-rich phrases
Limit links per page: Keep outgoing links in-context with one another
|
Off-Site Google Marketing for Higher Search Engine Rankings
Google Marketing
Website articles: Write, edit and publish two website articles per month
Article directories: Write, edit and publish two article directory articles per month
Niche publication articles: Identify your industry's niche publications. Write, edit and promote one article per month to these publications. Includes telephone calls and emails with editors to get your article published
Press releases: Write, edit and submit one press release per month. Press releases are submitted to thousands of journalists and directly to niche publication editors. Includes telephone calls and emails with editors to get your news published
Social bookmarking: Bookmark website articles, article directory articles, niche publication articles and press releases to digg and del.icio.us
Forum signatures: Post to forums offering expert content with "signature" link back to website
Blogs: Create and post to website blog with expert content
Sponsor appropriate websites: Donate to high-ranking, industry-appropriate non-profit sites in exchange for a link
Three-way link exchanges: Identify and exchange links with sites that point to your website in exchange for a link to a second website of theirs
Buy traffic: Setup and manage pay per click campaigns
Buy links/banners: Setup and manage advertising purchases
|
To outsource your Google rankings to Bogart Computing, contact me today.
