Getting to #1 on GoogleWhat words would you enter into Google to find your business? When you enter those words into Google, does your business link display? The Different Areas of a Google PageYour link could show up in one or more of several Google areas. The more places your link shows up the better!. Your results can show up in the "Local Business" area. Your website has to be properly optimized for "natural local" search. Your results can show up in the "natural" search results area. Your website has to be properly optimized for "natural" search. Your results can show up in the "sponsored" search results area. This requires a Pay Per Click (PPC) campaign.
The Google page layout Click this image to see a "live" example:
Click for large size example. Paid and Natural RankingsThe sponsored pay per click results are paid advertising. The local business and natural results links require a search engine optimization campaign. Paid advertising is also called Pay Per Click (PPC). You don't pay for the ad unless someone clicks it. Natural rankings are the results that display in the main body of the Google results. They're the links Google thinks are most relevant to the keywords entered.
Customer Enters Your Keywords Into Google
"Local" (in your area) results -- if any -- show up first.
Your pay per click ad will show up under Pros and Cons of your Google Pay Per Click Advertising campaignPay Per Click provides instant results. You give your money to Google. In return, Google displays your ad. There's no lag between starting the PPC campaign and seeing results. There are two issues you might have with Pay Per Click. PPC costs money. Very competitive keywords cost lots of money. And, PPC results are fleeting. Once you stop paying, Google stops showing your advertisement. Pros and Cons of Your Google Natural Search Google Ranking CampaignNatural search results are long-lived. Once your pages are ranked the maintenance is relatively small to stay ranked. People trust natural search results more than they trust advertisements. In fact many people believe that natural search results are endorsed by Google. As far as Google is concerned, natural results are "free." But they're not free to you: You have to do a lot of things right to show up in the top natural results. If you can do these on your own, the cost is your labor. Otherwise, the cost is in hiring someone to execute on a natural search campaign for you. How to Get Higher Natural Search RankingsThere are two steps to Google ranking: on-site preparation, and off-site marketing. ALERT! Number #1 on Google?
What about services that offer a #1 placement in 24 hours? You can get to #1 in 24 hours, but it will be a sponsored pay per click advertisement. It will not be a natural position in the search engine results. On-Site Preparation for Higher Google RankingsThese are some of the many tasks you need to perform on your website in preparation for Google Google rankings.
Off-Site Google Marketing for Higher Search Engine Rankings
To outsource your Google rankings to Bogart Computing, contact me today. |
Google, search engine, seo, ranking, website marketing
