Syndication and Aggregation

If you blogged in a forest and no one was there to read it, I promise you, your blog would make no noise.

e-marketing is about grabbing the target market consumers by their interests and reeling them right to your site. You’re writing a blog with lots of relevant content, and now you need to be found.

As a publisher, you syndicate or publish your blog content. As readers, your target market subscribes to your content. The Man In the Middle is The Aggregator, the service that accepts what you publish and sends it to those who want to read it.

• You blog
• Your bloging tool creates an xml version of your blog (called RSS or Atom)
• You give the address of that xml to an aggregator (a service that gathers blogs)
• The aggregator makes your blog available to subscribers. They call this a feed.
• People interested in the content you write about subscribe to your feed.
• The aggregator syndicates (publishes) the feed to the subscriber

Don’t worry if your eyes glaze at the thought of finding out how to do each of these steps. target=”_blank”>Bogart Computing offers RSS Syndication of your content as part of an overall effort to boost your site’s exposure to your target market.