Google Patent implications: Updated Content and Anchor Text

In our last post we broke the latest Google patent down into a list of Google’s likes and dislikes.

Google will still reward updated content.
The SEO/SEM implication is not just more content, though. If it were we would all hook up our sites to news feeds and go to the beach. Google, more than ever, is looking for quality content. That’s a little harder.

Anchor text is still important
Anchor text is the human-readable part of the link. Google’s goal is to provide the highest quality content. It therefore will reject both spam and poorly-worded sites. Rather than writing:

Click here to see my blog

This anchor text references the word “here.” Not very informative.

Say:

Visit the eProgramming: Software for Web Marketing blog.

This anchor text references the words “eProgramming, Software, Web and Marketing.” Those are high-quality words.

Where up top we said:

In our last post we broke the latest Google patent down into a list of Google’s likes and dislikes.

We should have said:

In our last post we broke the latest Google patent down into a list of Google’s likes and dislikes.

What is a better search phrase: “post” or “Google patent”?

Watch this space for more Google Patent Implications.