Google Patent implications: High and probable rate of back link growth

On the Google Patent back link growth rule…

I can’t begin to express how clever this rule is, and how clever it must be.

It’s elegantly anti-spam
Google puts a high value on incoming links to your site. You have content. People point to you. You must be an authority. Google wants to display high-quality authoritative content. Google displays your site in its search listings.

This scenario has led to a multi-million dollar industry in link spam. Link farms, link exchanges, text ads advertising as links… all of which lower the quality of Google’s search results.

The rule is clever because it’s so elegantly anti-spam.

How clever it must be
If I put something hot in a thermos, it stays hot.

If I put something cold in a thermos, it stays cold.

…how does it know?

Google records the quantity and quality of your site’s back links (incoming links). True link backs grow slowly. As content providers discover how clever, interesting and compelling your site is they put up links that say: here, look at this clever, interesting and compelling web page.

Google recognizes that links backs might grow in spurts… a TV show creates huge exposure, creating buzz, creating link backs. As part of the patent, Google will take bursts into account.

Measuring the rate of growth is a simple calculation. But determining if an inbound link is really a text ad, or if a burst in link growth is valid takes some pretty intelligent algorithms.

You know what’s nice about Google?
After struggling with Microsoft’s products for 25 years, isn’t it nice that we have a computing giant in Google that implements quality with academic attention to detail? We are worthy, and it’s damned nice to really respect a software company for a change.