Google owns 60% of the search market and they’re the most academically inclined of the big 3 (Yahoo, MSN and Google). Google’s job is to provide spam-free content results. They know they’re not doing that now.
A good book on the subject is Authority Site Guide by Content Desk. I am impressed with this book but can’t yet endorse their product as I haven’t looked at it yet. I am loving the book. Google’s been publishing quality guidelines for years and this book describes how to build a quality (Authority) site.
It’s on target.I feel validated.
Some of Content Desk’s Authority Site comments I really like:
Choose a niche and subdomain the sub-niches:
smalldogmall.com: small dog stuff
Poodle.smalldogmall.com
Boston-Terrier.smalldogmall.com
Chihuahua.smalldogmall.com
Promote Interaction
Foster visitor comments
Give ability email and print the story
Incorporate a Reverse Ratio Advertising Policy
The more generic topics have less advertising surrounding them; the specific areas within that topic have more ads on the same pages. Monetize after you’ve filled a need. Don’t advertise on the home page.
More on this later……….
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