The task today is to decorate the WordPress blog in a theme appropriate for code readers and flexible enough for Adsense Hosting.

After Joomla I’d say WordPress has to be my favorite tool. It works. It doesn’t talk down to me. I don’t have to threaten to hurt its family to make it go.

Finding themes for WordPress is much harder than finding themes for Joomla. My blog posts are full of raw code — PHP, C#, VBScript — so the theme I choose for Bogart’s Answers has to work with dicey content. (When I first created this blog over at Blogger Google made me wait for a human to approve it. Apparently all of that raw C# looked like spam to the filter.)

This theme — Corporate Pro 1.0 by Colleen Chard — has the strength and flexibility to withstand my spamish-looking code rants. This theme is a beautiful combination of color, layout and refinement.

Corporate Press 1.0 Theme

Of the many marketing ideas I’ve learned over at John Scott’s V7n forums is the very good idea of making the AdSense the same font as the theme’s font. I have added 1 link unit and three text units to the theme’s index and sidebar using the colors I found in styles.css. The result is Google AdSense that blends right in.

Technorati & Ice Rocket Tags
Web Marketing, Web Marketing Blog Marketing, Blog Marketing, Blog Monetization, Blog Monetization,

This is part 1 in our series about Feedburner.
See part 2 here.

FeedBurner does a great job of summing up the Blog/Feed/Rss/Atom world here.

 

Consumer Bottom Line: RSS makes reviewing a large number of
sites in a very short time possible.

Publisher Bottom Line: RSS permits instant distribution
of content updates to consumers.

As a website owner running a blog for SEO as well as the greater good, your role is to publish highly-relevant RSS content. Your write the content, the blogging tool takes care of the RSS. 

Some consumers use an online server and others use desktop applications to read your content. From the consumer’s perspective, your blog content is one of many feeds streaming into their tool for consumption. Because these consumers subscribe to these feeds, they are, by definition, targeted consumers.

For publishing, FeedBurner suggests TypePad or Blogger (I used Blogger to compose this entry).

For consuming on the desktop, FeedBurner suggests FeedDemon, NetNewsWire.

For consuming online, FeedBurner suggests NewsGator, Bloglines and My Yahoo!

FeedDemon
FeedDemon’s role is as feed analyst. Just like we use web analysis to track web site hits and click-throughs, we use FeedDemon to track blog hits and click-throughs.

In our next post, we’re going to step through applying FeedDemon’s tools to this blog.