In order to set keyword-rich title tags on a VirtueMart category listing page:

In “administrator components com_virtuemart html shop.index_sdm.php” (your mileage may vary on file name), add and initialize a $title variable in the top:

$title=”";

After setting the category name, append the category to the title:

$catname = shopMakeHtmlSafe($db->f(“category_name”)); $title .=$catname.”,”;
This presumes your shop.index page calls

$mainframe->setPageTitle($title);

Hey [well respected client name] -

I want to show you something interesting. I have to update my web marketing mantra to say links links links before I say content content content. I know incoming links are important. I know that aged, high quality, authoritative links are better than new, low quality, spammy links. But what I think I’ve been in denial about is that, for right now, links are beating content.

Google assigns page rank to everything it indexes. 0-10 where 0 is banned or not yet trusted and 10 is god status. Now check this out. This page has a page rank of 4

http://www.umdum.com/dir/46297.php

Even before Loren (page owner) added the princeton link the page had a PR of 4. I’ve got scores of highly relevant content on my site but I let my marketing go for 1.5 years and fell off the map, I only have a PR 3 and this page with no content has a 4.

So this was all coming on me like a sneeze yesterday when I wrote you the note with some good back linking tasks.

I KNOW google will fix this, the whole point is to index authoritative content, not well-respected white space. So content will be king, but I have to admit after discussing this with the site owner as well as a very well respected internet marketer that this is today’s realty, links trump content.

 

Google owns 60% of the search market and they’re the most academically inclined of the big 3 (Yahoo, MSN and Google). Google’s job is to provide spam-free content results. They know they’re not doing that now.

A good book on the subject is Authority Site Guide by Content Desk. I am impressed with this book but can’t yet endorse their product as I haven’t looked at it yet. I am loving the book. Google’s been publishing quality guidelines for years and this book describes how to build a quality (Authority) site.

It’s on target.I feel validated.

Some of Content Desk’s Authority Site comments I really like:

Choose a niche and subdomain the sub-niches:

smalldogmall.com: small dog stuff
Poodle.smalldogmall.com
Boston-Terrier.smalldogmall.com
Chihuahua.smalldogmall.com

Promote Interaction
Foster visitor comments
Give ability email and print the story

Incorporate a Reverse Ratio Advertising Policy
The more generic topics have less advertising surrounding them; the specific areas within that topic have more ads on the same pages. Monetize after you’ve filled a need. Don’t advertise on the home page.

More on this later……….

 

I always say that when writers write about writing it’s time for me to stop reading. This blog about a blogging tool is worthwhile, though, because it involves shiny things.

 Latest addition to Web Programming Answers is the notable plug-in that prints purdy pictures across my fine fine blog template. And when you click one you can save my articles to social networking services and tell the world (or social networking services) what you like about this web site.

And now: shiny things: