Archive for March, 2005

Syndicate with Syndic8

Monday, March 28th, 2005 is one of the high-quality blog syndicator. Blogs go in, news feeds go out.

Or, as Syndic8 tells its own story, Syndi8 is:

  • A community-driven effort to gather syndicated news headlines…
  • A readable master list of syndicated news content…
  • An XML list of syndicated news content…
  • Quality of server measurement of all feeds, with statistics and history…
  • Complete statistics on every aspect of the site’s content…
  • Reviews and pointers to syndicated tools and sites…
  • A very complete set of web services…
  • A plan to evangelize sites to syndicate their content…
  • A categorization system which uses existing schemes such as DMOZ
  • Articles and tutorials on syndication…

Syndic8 comes in both free and paid versions. Today we’re going to free route.

Start at “Add:”
Add a feed to Syndic8

Enter the URL of the Atom or RSS feed.
For help creating an Atom feed from a blog, see Creating a feed using

Our url is:
Here’s the feed we’re going to enter:

After Syndic8 reads the xml file it presents you with a summary of your blog and a checkbox for you to check. Check the box and submit.

That’s it. The rest is up to Syndic8′s polling mechanism and its staff of human volunteers who weed out content from the bad guys.

Creating a feed using

Monday, March 28th, 2005

I’m using Google’s to create this content. Blogger is an excellent tool. The editor is elegantly easy.

Blogger outputs Atom format xml. The only consequence of Atom over RSS format is whether the aggregators will read it. Since Google is the Gorilla and the Gorilla speaks Atom, we shouldn’t run into any problems sending our feeds to the syndicators. But if we do, I’ll be sure to document the alternative here (the alternative is to create an RSS xml file).

To create the atom feed in, go to Settings / Site Feed.
Publish Site Feed: Yes

Descriptions: Full or Short: (“Select Full to syndicate the full content of your post. Select Short if you only wish to syndicate the first paragraph, or approximately 255 characters, whichever is shorter.”)

Site Feed Server Path: enter the physical path on your ftp server where Blogger will put your atom file, e.g., /root path/your web server path/your blog path/

Site Feed Filename: atom.xml (or anything you want .xml)

Site Feed URL: Enter the http:// address of the atom.xml file. This will correspond to wherever the Site Feed Server Path serves up its HTML, e.g.,

Save the settings and publish the atom.xml file. Once created, we will use this file to syndicate our blog.

Syndication and Aggregation

Monday, March 28th, 2005

If you blogged in a forest and no one was there to read it, I promise you, your blog would make no noise.

e-marketing is about grabbing the target market consumers by their interests and reeling them right to your site. You’re writing a blog with lots of relevant content, and now you need to be found.

As a publisher, you syndicate or publish your blog content. As readers, your target market subscribes to your content. The Man In the Middle is The Aggregator, the service that accepts what you publish and sends it to those who want to read it.

  • You blog
  • Your bloging tool creates an xml version of your blog (called RSS or Atom)
  • You give the address of that xml to an aggregator (a service that gathers blogs)
  • The aggregator makes your blog available to subscribers. They call this a feed.
  • People interested in the content you write about subscribe to your feed.
  • The aggregator syndicates (publishes) the feed to the subscriber

Don’t worry if your eyes glaze at the thought of finding out how to do each of these steps. target=”_blank”>Bogart Computing offers RSS Syndication of your content as part of an overall effort to boost your site’s exposure to your target market.

RSS Distributes Your Content

Monday, March 28th, 2005

RSS sometimes stands for “Really Simple Syndication.” That’s it. I’m not going to give you any more technical details about RSS. Every article I’ve ever read about RSS is like asking for the time and getting the history of Switzerland. The history of RSS is boring. RSS: It syndicates in a really simple way, and that’s all you need to know about the technical aspects of RSS. What’s important is not how it works, but what it can do to increase web sales.

Get Out There
The difference between blogging and blogging with RSS is like the difference between putting a For Sale sign in your window and putting it in the newspaper. Blogging requires that the search engines find you. RSS announces your blog to the world. When the search engines index your site, they’ll see the sign in the window and index and blog. But when we use RSS to push your blog out to the world, we’ll feed the content to targeted readers who really care about what you have to say.

By converting the blog into RSS format and publishing its availability, interested readers can subscribe to your site’s feed. When you make an update from your computer, the subscribers receive the article on their computer.
One way to push content is through Feedster. As a publisher, we give Feedster the blog. Feedster breaks it down into its hyperlinks, keywords, topics, timeliness and relevancy buckets. Subscribers searching for your content will find your content, because you’re only competing against other blogs, not the 40 gabillion pages of the web.

Then, the beautiful part happens. Feedster shares its content with Yahoo, and now your blog makes your site that much more relevant to Yahoo users as well.